Thursday, February 25, 2010

EOC Week 7- Business Pitch

As he walks down the streets of London the women stare. What is it about this mysterious man that attracts the world to him? Is it his tall slender stature, or maybe his wild blonde hair style? There has to be something else that is attracting them to this startling young man. He walks by a group of twenty something’s, and they all catch a hint of his cologne. They are so startled they stop dead in their tracks and take a deep breath, taking in the remarkable scent that has just crossed them. Now they all want to know who this man is, and what did he happen to be wearing that drove their senses wild.

Thursday, February 11, 2010

EOC WEEK 5- Super Bowl Commercials

I enjoyed many of the commercials during this year’s super bowl. I am usually drawn to the funny ones, but this year my favorite one was not the funny one out of the bunch. My favorite Ad this year was actually the Google commercial. I thought that the overall commercial was simple and it really showed how simple it was to use Google. The story of the commercial was cute too. It showed how a guy fell in love and decided to move to where his fiancĂ© was and get married. It was showing you him searching all of these things in the Google search engine. The last thing that it had him search was how to assemble a crib. I just thought it was cute how the incorporated a love story into the Advertisement. The Google one was definitely my favorite. Another one I really liked was the Kia car commercial. I thought it was funny how it showed the toys in the back come to life and drive the car around. The funniest part was when the sock monkey went to get a tattoo and instead of getting ink it showed them stitching in an “I love Mom” onto his arm. The rest of the commercial just showed them having a really great time driving places in the car. I think it was an affective advertisement, because it showed consumers that if they bought this car that they could also have fun. I also liked the Doritos, and talking baby commercials. I think that laughter is a great way to get consumers to remember your advertisements, but I often times forget what company was putting the AD on. I think it is important to remember that brand recognition is crucial. If they remember the silly commercial will they remember what we were trying to sell?

Thursday, February 4, 2010

EOC Week 4- Mad Men

I had never seen Mad Men before, and I found it very interesting. I thought it was cool how the whole show really seemed to be based around advertising. Many of the topics brought up in the TV show have been discussed in class. Other things that I noticed from the show have been mentioned in our text books. Aside from the marketing stand point of the show I really liked how the show was set in the 1960’s. I enjoyed the costume design, and different wardrobe styles for the different characters. I liked how they had made many lines about the new secretary’s skirt being too long and how she should show more leg.

EOC Week 4-Super Bowl Commercials

Millions of people around the world watch the super bowl every year, so naturally marketing has become a big part of the yearly tradition. Companies spend millions of dollars to place their ads during the big game. Many of these ads become famous and are a great success, while others tank. One of my favorite commercials from the super bowl is the Pepsi commercial from 2008. Pepsi was introducing its new diet Pepsi max cola. The cola has ginseng in it, and is supposed to boost your energy. The commercial shows many different types of people working at their various jobs, falling asleep on the job. All these people that are falling asleep take a drink of the new diet Pepsi max and suddenly have enough energy to start dancing! The reason I like this commercial is because I feel it was a very affective advertisement. I think that the commercial is really funny, and it makes me want to try the soda! I think that is important in commercials to always focus on what you are trying to sell, and I think Pepsi did a great of this. I liked how the product was not obvious from the beginning, but then at the end of the commercial it all made sense. I think Pepsi used a great marketing approach.