EOC WEEK 5- Super Bowl Commercials

I enjoyed many of the commercials during this year’s super bowl. I am usually drawn to the funny ones, but this year my favorite one was not the funny one out of the bunch. My favorite Ad this year was actually the Google commercial. I thought that the overall commercial was simple and it really showed how simple it was to use Google. The story of the commercial was cute too. It showed how a guy fell in love and decided to move to where his fiancé was and get married. It was showing you him searching all of these things in the Google search engine. The last thing that it had him search was how to assemble a crib. I just thought it was cute how the incorporated a love story into the Advertisement. The Google one was definitely my favorite. Another one I really liked was the Kia car commercial. I thought it was funny how it showed the toys in the back come to life and drive the car around. The funniest part was when the sock monkey went to get a tattoo and instead of getting ink it showed them stitching in an “I love Mom” onto his arm. The rest of the commercial just showed them having a really great time driving places in the car. I think it was an affective advertisement, because it showed consumers that if they bought this car that they could also have fun. I also liked the Doritos, and talking baby commercials. I think that laughter is a great way to get consumers to remember your advertisements, but I often times forget what company was putting the AD on. I think it is important to remember that brand recognition is crucial. If they remember the silly commercial will they remember what we were trying to sell?