Wednesday, March 24, 2010
Thursday, March 18, 2010
EOC Week 10-Volkswagen
The Volkswagen was very different from any other car in its time. It focused more on the simplicities of the car than the details. These are some facts about Volkswagen.
The idea for the Beetle came from Adolph Hitler, who while in prison in 1924 following the unsuccessful putsch on the Federal German capital. Hitler conceived of an idea to solve Germany's unemployment problem, the Government would build special roads (autobahns) for motor vehicles. He would also mass-produce a car ( the peoples car, the Volkswagen ) which the average man in the street would be able to buy. Nine years later ( February 1933 ) the Nazi party swept to power, and at the very first cabinet meeting Hitler raised the issue of the special roads. Work began on these roads in September 1933. The Design's for the Volkswagen were not finalized until 1933 and the Volkswagen finally saw the light of day in 1939, unfortunately the Second World War ceased production of the Volkswagen
The Beetle has been modified, by it's owners, so many ways that there is not enough room to show them all. The colors of the Beetle are as the colors of the rainbow. This little car has a devoted following from all over the world.
Ferdinand Porshce is the designer of the Volkswagen Beetle, which was originally called Kafer. Kafer is the German word for Beetle. When the project was originally launched, Hitler referred to it as the KdF-Wagen. KdF stands for Kraft durch Freude, which means 'Strength Through Joy'. Then it became known as the Volkswagen Type 1. Finally it was known as the lovable Volkswagen Beetle.
Between 1938 to 2003 there were 21,529,464 Beetles produced.
In 1945 the Volkswagen factory was dismantled and shipped to Britain. No British car manufacturers showed interest in the production of the Beetle, but the factory was put to use manufacturing the car for the British military. By 1946 the factory was well on it's way to mass production once again. It surpassed it's one millionth car by 1955.
In Small Wonder, Walter Henry Nelson wrote about the Beetle;
In the 1950's the rear window of Volkwagen Beetle went through two radical changes. The small oval two piece rear window was first replaced by a single oval rear window, in 1953. A larger full width rear window replaced the smaller single oval window in 1957.
In the 1960's Volkswagen Beetle sales took off. The witty ad campaigns and the reputation of the Beetle's reliability and sturdiness helped these sales boom. Today the Beetle is know as the world's best selling car design.
The idea for the Beetle came from Adolph Hitler, who while in prison in 1924 following the unsuccessful putsch on the Federal German capital. Hitler conceived of an idea to solve Germany's unemployment problem, the Government would build special roads (autobahns) for motor vehicles. He would also mass-produce a car ( the peoples car, the Volkswagen ) which the average man in the street would be able to buy. Nine years later ( February 1933 ) the Nazi party swept to power, and at the very first cabinet meeting Hitler raised the issue of the special roads. Work began on these roads in September 1933. The Design's for the Volkswagen were not finalized until 1933 and the Volkswagen finally saw the light of day in 1939, unfortunately the Second World War ceased production of the Volkswagen
The Beetle has been modified, by it's owners, so many ways that there is not enough room to show them all. The colors of the Beetle are as the colors of the rainbow. This little car has a devoted following from all over the world.
Ferdinand Porshce is the designer of the Volkswagen Beetle, which was originally called Kafer. Kafer is the German word for Beetle. When the project was originally launched, Hitler referred to it as the KdF-Wagen. KdF stands for Kraft durch Freude, which means 'Strength Through Joy'. Then it became known as the Volkswagen Type 1. Finally it was known as the lovable Volkswagen Beetle.
Between 1938 to 2003 there were 21,529,464 Beetles produced.
In 1945 the Volkswagen factory was dismantled and shipped to Britain. No British car manufacturers showed interest in the production of the Beetle, but the factory was put to use manufacturing the car for the British military. By 1946 the factory was well on it's way to mass production once again. It surpassed it's one millionth car by 1955.
In Small Wonder, Walter Henry Nelson wrote about the Beetle;
In the 1950's the rear window of Volkwagen Beetle went through two radical changes. The small oval two piece rear window was first replaced by a single oval rear window, in 1953. A larger full width rear window replaced the smaller single oval window in 1957.
In the 1960's Volkswagen Beetle sales took off. The witty ad campaigns and the reputation of the Beetle's reliability and sturdiness helped these sales boom. Today the Beetle is know as the world's best selling car design.
Wednesday, March 17, 2010
Implementation Evaluation and Control
" Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives."(MKTG Lamb Hair McDaniel, pg. 26)
The "Dark Fog" company will be implenmenting our marketing plan from a top down approach. Management at top will ensure that goals and procedures are being met. From there they will assign different duties to the people under them to help implement these plans.
After the plan has been implemented we will be evaluating it . "Evaluation entails gauging the extent to which marketing objectives have been achieved during the specifed time period." ( MKTG Lamb Hair McDaniel, pg.26) We will be controlling this with our marketing audit, " through a systematic, periodic, evaluation of the objectives, strategies, structure, and performance of the marketing organization. " ( MKTG Lamb Hair McDaniel, pg.27). This audit will help managent to find problems in the plan and be able to revise them as soon as possible.
The "Dark Fog" company will be implenmenting our marketing plan from a top down approach. Management at top will ensure that goals and procedures are being met. From there they will assign different duties to the people under them to help implement these plans.
After the plan has been implemented we will be evaluating it . "Evaluation entails gauging the extent to which marketing objectives have been achieved during the specifed time period." ( MKTG Lamb Hair McDaniel, pg.26) We will be controlling this with our marketing audit, " through a systematic, periodic, evaluation of the objectives, strategies, structure, and performance of the marketing organization. " ( MKTG Lamb Hair McDaniel, pg.27). This audit will help managent to find problems in the plan and be able to revise them as soon as possible.
Friday, March 12, 2010
Marketing Mix
Product, Price, Place, Promotion:
"Products can be classified as either business( industrial) or consumer products, depending on the buyer's intentions", (MKTG Lamb Hair McDaniel Pg. 131)
Dark fog offers men a distinctive product that is blast of fragrance that comes in a rain drop shaped bottle. With our cologne men will smell fresh all day, and leave the others around them wanting more. Our brand image is high-end dark edgy style. The packaging will be just as gloomy as the foggy bottle. It will be in a small oval box that fits perfectly around the rain drop bottle. The front of the box with have a foggy piece of plastic that hints at the fragrance bottle inside. On the front of the plastic near the bottom will read our "Dark Fog" logo. The color of the hard cardboard box is dark grey. Our warranty states that if you are unhappy with your purchase of your fragrance you are able to return within one month. If the bottle or packaging is damaged you will be able to recieve the full price back on the purchase. We have a customer satisfaction gurantee. The benefit of wearing our cologne instead of other similar high end colognes is the exclusivity with our product. " A benefit is what consumers will receive or acheive by using the product."( MKTG, Lamb Hair Mcdaniel, pg. 230)
You will only be able to find our cologne at Neiman Marcus. Neiman Marcus is described as a high-end chain store. " Chain stores are owned and operated as a group by a single organization."(MKTG Lamb Hair Mcdaniel, pg. 194) No other high-end department stores will carry our product. A 4.2 Oz bottle of “Dark Fog” will sell for $79. " Price is that which is given up in an exchange to aquire a good or service."( MKTG, Lamb Hair Mcdaniel, Pg. 2161)
" First, in order to price a service, it is important to define the unit of service consumption."(MKTG, Lamb Hair Mcdaniel, pg. 165) My distribution will be very simple. My products will be shipped by truck and delivered to Neiman Marcus distribution centers across America.
" The final stage in the new-product development process is commercialization, the decision to market a product"(MKTG Lamb Hair Mcdaniel Pg. 151)I will be promoting my fragrance mostly through print ads that will be placed in certain high-end fashion magazines including Lucky,Vogue, and Instyle. These ads will strengthen the brand image by being dark and grunge looking." Advertising is any form of impersonal paid communication in which the sponsor or company is identified".( MKTG, Lanb Hair Mcdaniel, pg. 212)
"Products can be classified as either business( industrial) or consumer products, depending on the buyer's intentions", (MKTG Lamb Hair McDaniel Pg. 131)
Dark fog offers men a distinctive product that is blast of fragrance that comes in a rain drop shaped bottle. With our cologne men will smell fresh all day, and leave the others around them wanting more. Our brand image is high-end dark edgy style. The packaging will be just as gloomy as the foggy bottle. It will be in a small oval box that fits perfectly around the rain drop bottle. The front of the box with have a foggy piece of plastic that hints at the fragrance bottle inside. On the front of the plastic near the bottom will read our "Dark Fog" logo. The color of the hard cardboard box is dark grey. Our warranty states that if you are unhappy with your purchase of your fragrance you are able to return within one month. If the bottle or packaging is damaged you will be able to recieve the full price back on the purchase. We have a customer satisfaction gurantee. The benefit of wearing our cologne instead of other similar high end colognes is the exclusivity with our product. " A benefit is what consumers will receive or acheive by using the product."( MKTG, Lamb Hair Mcdaniel, pg. 230)
You will only be able to find our cologne at Neiman Marcus. Neiman Marcus is described as a high-end chain store. " Chain stores are owned and operated as a group by a single organization."(MKTG Lamb Hair Mcdaniel, pg. 194) No other high-end department stores will carry our product. A 4.2 Oz bottle of “Dark Fog” will sell for $79. " Price is that which is given up in an exchange to aquire a good or service."( MKTG, Lamb Hair Mcdaniel, Pg. 2161)
" First, in order to price a service, it is important to define the unit of service consumption."(MKTG, Lamb Hair Mcdaniel, pg. 165) My distribution will be very simple. My products will be shipped by truck and delivered to Neiman Marcus distribution centers across America.
" The final stage in the new-product development process is commercialization, the decision to market a product"(MKTG Lamb Hair Mcdaniel Pg. 151)I will be promoting my fragrance mostly through print ads that will be placed in certain high-end fashion magazines including Lucky,Vogue, and Instyle. These ads will strengthen the brand image by being dark and grunge looking." Advertising is any form of impersonal paid communication in which the sponsor or company is identified".( MKTG, Lanb Hair Mcdaniel, pg. 212)
Target Market Strategy
My target market is men between the ages of 25-35 with a household Income of 100k or people that aspire to make that. "Marketers of products such as clothing , cosmetics, personal-care items, magazines, jewelry, and footwear commonly still segment markets by gender", (MKTG Lamb Hair McDaniel, Pg. 100) These men will be single, and usually shop at stores like Saks, Diesel, Zara, Burberry, Whole foods, and Gold’s Gym. These men are not price conscious. My target market is also a very product loyal group. Once they find a product they love they continue to purchase that exact same product. So I will be considering loyalty marketing programs. " Loyal Marketing programs , or frequent buyer programs, reward loyal consumers for making multiple purchases". (MKTG, Lamb Hair Mcdaniel, pg. 247)This is good for me because once my customers fall in love with my product they will keep on purchasing it, and become dedicated loyal shoppers of "Dark Fog." Since my product is sold in Neiman Marcus's in the United States to pin point a specific ethnicty that will be targeted is very hard. I have no certain culture that I am trying to segment for my market stategy. I am just targeting young, male professionals ages 25-35, that have a successful career. I got my information from primary data which is " information that is collected for the first time; are used for solving the particular problem under investigation", ( MKTG Lamb Hair McDaniel pg. 116)
SWOT Analysis
Strengths- "Dark Fog" likes to focus on its strengths. One of our greatest strengths is that we offer an all organic product, from the ingredients in the fragrance, all the way down to our packaging. This is a strength because our major competitors do not offer anything like this! The customer out there that is looking for a great smelling cologne, and also wants to be environmentally friendly in the process will be amazed by our product. Another one of our strengths is our exculsivity. Our fragrance will only be able to be found at Neiman Marcus, or online at darkfog.com. " The most restictive form of market coverage is exclusive distrubution, which entails only one or a few dealers within a given area." (MKTG, Lamb Hair Mcdaniel, pg. 181) I would like to form a strategic alliance with Neiman Marcus. " A stategic alliance, sometimes called a stategic partnership is a cooperative agreement between business firms." (MKTG, Lamb Hair Mcdaniel, pg. 86.) Another strength for "dark fog" is our original scent. No one in market is currently selling a colgne that smells like fresh rain.
Weaknesses: One weakness that "Dark Fog" has is the newness of the product to the market. We have to work really hard to get out product our there, and create a sense of need for our product within our target market. When I survyed 10 people that were in my target market 9 out of ten said they would be really intrigued to try such a unique product because they loved the smell of fresh rainThis will be a weakness for a few years until we have established ourselves in the market as a top contender.
Oppurtunities: Our biggest oppurtunity is our "green product". Because none of our competitors our offering similar products we can take this a huge marketing objective and capatalize on the oppurtunity.
Threats: Our three top competiors Armani, YSL, and Diesel will always be a threat to our company. Since they are already well-known brands in the market it would be easy for them to come out with something similar to that of rain smelling cologne and take us out of the competition. We do not plan on this happening since we are going to have an agressive advertsing plan to gain loyal customers, and enhance brand recognition. Another threat on us is that our competitors have a global vision. " U.S managers must develop a global vision not only to recognize and react to international marketing oppurtunities but also to remain competitive at home." ( MKTG, Lamb Hair McDaniel, pg.47)There products can be purchased in different countries at brick and mortar locations. The only way that someone from out of the country could purchase is our product is off line. Until we have proven ourselves in the market our product will not be offered overseas.
Weaknesses: One weakness that "Dark Fog" has is the newness of the product to the market. We have to work really hard to get out product our there, and create a sense of need for our product within our target market. When I survyed 10 people that were in my target market 9 out of ten said they would be really intrigued to try such a unique product because they loved the smell of fresh rainThis will be a weakness for a few years until we have established ourselves in the market as a top contender.
Oppurtunities: Our biggest oppurtunity is our "green product". Because none of our competitors our offering similar products we can take this a huge marketing objective and capatalize on the oppurtunity.
Threats: Our three top competiors Armani, YSL, and Diesel will always be a threat to our company. Since they are already well-known brands in the market it would be easy for them to come out with something similar to that of rain smelling cologne and take us out of the competition. We do not plan on this happening since we are going to have an agressive advertsing plan to gain loyal customers, and enhance brand recognition. Another threat on us is that our competitors have a global vision. " U.S managers must develop a global vision not only to recognize and react to international marketing oppurtunities but also to remain competitive at home." ( MKTG, Lamb Hair McDaniel, pg.47)There products can be purchased in different countries at brick and mortar locations. The only way that someone from out of the country could purchase is our product is off line. Until we have proven ourselves in the market our product will not be offered overseas.
Thursday, March 11, 2010
EOC Week 9-Mcdonalds pricing
" There would probably be little demand for a menu item that was out of the price/value range established by other items in McDonald's product line. For eaxample, a $10 burger would be well out of the price range that McDonald's customers expect for that product class." (MKTG, Lamb Hair McDaniel, pg. 291.)McDonalds claims there is no way that they could offer a $10 burger on their menu and make it profitable. I highly disagree. Although most of McDonald’s items on the menu are less than $5 I think that they would be able to incorporate this $10 burger into their menu somehow. One way I think they would be able to do this if they offered an incentive to buy this highly priced piece of meat on a bun. Maybe allowing a portion of the burger to go to some non-profit organization, would help people to reason the buying of the burger. Another way I think they could do this is use an extremely high caliber meat. If Red Robin can sell burgers for $10, so can McDonalds. The burgers just need to taste worthy of costing so much money.
Business Marketing Objectives
Some of " Dark Fogs" marketing objectives are to:
- Be recognized more as a top compeitor through increased sales and awarness of our product
- Gain more market share within our target market compared to our competitors
- Have successful advertsing campaigns measured by increases in sales
- Start forming a sense of brand recognition with our customers
- Begin to create long-term relationships with our clients through great customer service, which can be measured by client data books
- Offer our customers a delightful quality insured product
- Double sales of cologne in the second year
-Be known as a company that has great ethics. " Ethics refers to the moral principle or value that generally govern the conduct of an individual or a group." ( MKTG, Lamb Hair McDaniel, pg, 30)
- Be recognized more as a top compeitor through increased sales and awarness of our product
- Gain more market share within our target market compared to our competitors
- Have successful advertsing campaigns measured by increases in sales
- Start forming a sense of brand recognition with our customers
- Begin to create long-term relationships with our clients through great customer service, which can be measured by client data books
- Offer our customers a delightful quality insured product
- Double sales of cologne in the second year
-Be known as a company that has great ethics. " Ethics refers to the moral principle or value that generally govern the conduct of an individual or a group." ( MKTG, Lamb Hair McDaniel, pg, 30)
Business Mission Statement
“Dark Fog” is a men’s cologne that offers a unique bold scent. The scent smells just like you would imagine fresh rain on a foggy day in London. It will be a unique blend of an earthy smell, and spice.
My target market is men between the ages of 25-35 with a household Income of 100k or people that aspire to make that. These men will be single, and usually shop at stores like Saks, Diesel, Zara, Burberry, Whole foods, and Gold’s Gym. These men are not price conscious. " A social class is a group of people who are considered nearly equal in status or community esteem, who regularly socailize among themselves both formally and informally, and who share behavioral norms." (MKTG,Lamb Hair McDaniel, pg.71)I want to be a wholesaler and sale my cologne exclusively at Neiman Marcus. We will put together some sort of price fixing. " Price fixing is an agreement between two or more firms on the price they will charge for a porduct." (MKTG, Lamb Hair Mcdaniel, pg. 280)My fragrance is high-end and will cost $79. I want the bottle of this fragrance to be very unique. I want the glass of the bottle to look frosted creating a “foggy” look. I want the shape of the bottle to imitate the shape of a rain drop, but not as symmetrical. I want the rain drop to be bigger on one side than the other.
The most important thing to my fragrance is our customers. " Customer value is the relationship between benefits and the sacrafice necessary to obtain those benefits."( MKTG, Lamb Hair McDaniel, pg.6) We want our customers to be ultimately satisfied with our product and coming back for more.
My target market is men between the ages of 25-35 with a household Income of 100k or people that aspire to make that. These men will be single, and usually shop at stores like Saks, Diesel, Zara, Burberry, Whole foods, and Gold’s Gym. These men are not price conscious. " A social class is a group of people who are considered nearly equal in status or community esteem, who regularly socailize among themselves both formally and informally, and who share behavioral norms." (MKTG,Lamb Hair McDaniel, pg.71)I want to be a wholesaler and sale my cologne exclusively at Neiman Marcus. We will put together some sort of price fixing. " Price fixing is an agreement between two or more firms on the price they will charge for a porduct." (MKTG, Lamb Hair Mcdaniel, pg. 280)My fragrance is high-end and will cost $79. I want the bottle of this fragrance to be very unique. I want the glass of the bottle to look frosted creating a “foggy” look. I want the shape of the bottle to imitate the shape of a rain drop, but not as symmetrical. I want the rain drop to be bigger on one side than the other.
The most important thing to my fragrance is our customers. " Customer value is the relationship between benefits and the sacrafice necessary to obtain those benefits."( MKTG, Lamb Hair McDaniel, pg.6) We want our customers to be ultimately satisfied with our product and coming back for more.
Thursday, March 4, 2010
EOC Week 8– My USP compared to three others
My three main competitors are Yves Saint Laurent’s La Nuit De L’ Homme, Acqua Di Gio Pour Homme by Armani, and Gucci by Gucci. All of these competitors have great USP’s. These are the three fragrance descriptions that I pulled from the competitor’s websites.
LA NUIT DE L'HOMME Eau de Toilette Spray-La Nuit de L'Homme, the new fragrance for men by Yves Saint Laurent, is a story of seduction, intensity and bold sensuality. A structure of contrasting forces. A seduction that lies half-way between restraint and abandon. Bright, masculine freshness combines with sophistication and nonchalance for a deep, mysterious and sensual fragrance. A combination of freshness, tone and comfort with notes of Cardamom, Cedar, and Coumarin. http://ysl.com/
Acqua Di Gio Pour Homme -A resolutely masculine fragrance born from the sea, the sun, the earth, and the breeze of a Mediterranean island. Transparent, aromatic, and woody in nature Aqua Di Gio Pour Homme is a contemporary expression of masculinity, in an aura of marine notes, fruits, herbs, and woods. http://armani.com/
Gucci By Gucci Pour Homme
A new signature for the modern Gucci man, Gucci by Gucci Pour Homme combines classic masculine appeal with cool, contemporary elegance. This iconic fragrance culminates both vision and tradition, encompassing Gucci's iconic, luxurious heritage. With its warm, intense scent, Gucci by Gucci Pour Homme speaks to the powerful, sensual man who embodies the brand's rich legacy. The top and the heart of this essence deliver a smooth, crisp freshness with a touch of cypress and calone. Violet and bergamot create a masculine floralcy for natural and timeless appeal. A unique heart distinguishes the scent and intensifies its character with incense, leather accord, and a subtly sweet note of tobacco. Amber lavishes the aroma with a warm embrace of longevity and depth, while black pepper adds hints of sparkling effect. The base is completed with woody layers of patchouli, cedar wood, and amyris. The sleek horse bit-adorned flacon reflects the undeniably elegant appeal that is quintessentially Gucci.
http://www.gucci.com/
My USP is my very distinctive scent. I think that it makes me very competitve in the market. " A sustainable competitive advantage is one that cannot be copied by the competition." ( MKTG, Lamb Hair Mcdaniel,pg. 21) I think that my product is so different from any other product on the market that it cannot be copied. My other competitors are offering more luxurous scents, but I think my scent is more unique and desireable.
LA NUIT DE L'HOMME Eau de Toilette Spray-La Nuit de L'Homme, the new fragrance for men by Yves Saint Laurent, is a story of seduction, intensity and bold sensuality. A structure of contrasting forces. A seduction that lies half-way between restraint and abandon. Bright, masculine freshness combines with sophistication and nonchalance for a deep, mysterious and sensual fragrance. A combination of freshness, tone and comfort with notes of Cardamom, Cedar, and Coumarin. http://ysl.com/
Acqua Di Gio Pour Homme -A resolutely masculine fragrance born from the sea, the sun, the earth, and the breeze of a Mediterranean island. Transparent, aromatic, and woody in nature Aqua Di Gio Pour Homme is a contemporary expression of masculinity, in an aura of marine notes, fruits, herbs, and woods. http://armani.com/
Gucci By Gucci Pour Homme
A new signature for the modern Gucci man, Gucci by Gucci Pour Homme combines classic masculine appeal with cool, contemporary elegance. This iconic fragrance culminates both vision and tradition, encompassing Gucci's iconic, luxurious heritage. With its warm, intense scent, Gucci by Gucci Pour Homme speaks to the powerful, sensual man who embodies the brand's rich legacy. The top and the heart of this essence deliver a smooth, crisp freshness with a touch of cypress and calone. Violet and bergamot create a masculine floralcy for natural and timeless appeal. A unique heart distinguishes the scent and intensifies its character with incense, leather accord, and a subtly sweet note of tobacco. Amber lavishes the aroma with a warm embrace of longevity and depth, while black pepper adds hints of sparkling effect. The base is completed with woody layers of patchouli, cedar wood, and amyris. The sleek horse bit-adorned flacon reflects the undeniably elegant appeal that is quintessentially Gucci.
http://www.gucci.com/
My USP is my very distinctive scent. I think that it makes me very competitve in the market. " A sustainable competitive advantage is one that cannot be copied by the competition." ( MKTG, Lamb Hair Mcdaniel,pg. 21) I think that my product is so different from any other product on the market that it cannot be copied. My other competitors are offering more luxurous scents, but I think my scent is more unique and desireable.
Thursday, February 25, 2010
EOC Week 7- Business Pitch
As he walks down the streets of London the women stare. What is it about this mysterious man that attracts the world to him? Is it his tall slender stature, or maybe his wild blonde hair style? There has to be something else that is attracting them to this startling young man. He walks by a group of twenty something’s, and they all catch a hint of his cologne. They are so startled they stop dead in their tracks and take a deep breath, taking in the remarkable scent that has just crossed them. Now they all want to know who this man is, and what did he happen to be wearing that drove their senses wild.
Thursday, February 11, 2010
EOC WEEK 5- Super Bowl Commercials
I enjoyed many of the commercials during this year’s super bowl. I am usually drawn to the funny ones, but this year my favorite one was not the funny one out of the bunch. My favorite Ad this year was actually the Google commercial. I thought that the overall commercial was simple and it really showed how simple it was to use Google. The story of the commercial was cute too. It showed how a guy fell in love and decided to move to where his fiancé was and get married. It was showing you him searching all of these things in the Google search engine. The last thing that it had him search was how to assemble a crib. I just thought it was cute how the incorporated a love story into the Advertisement. The Google one was definitely my favorite. Another one I really liked was the Kia car commercial. I thought it was funny how it showed the toys in the back come to life and drive the car around. The funniest part was when the sock monkey went to get a tattoo and instead of getting ink it showed them stitching in an “I love Mom” onto his arm. The rest of the commercial just showed them having a really great time driving places in the car. I think it was an affective advertisement, because it showed consumers that if they bought this car that they could also have fun. I also liked the Doritos, and talking baby commercials. I think that laughter is a great way to get consumers to remember your advertisements, but I often times forget what company was putting the AD on. I think it is important to remember that brand recognition is crucial. If they remember the silly commercial will they remember what we were trying to sell?
Thursday, February 4, 2010
EOC Week 4- Mad Men
I had never seen Mad Men before, and I found it very interesting. I thought it was cool how the whole show really seemed to be based around advertising. Many of the topics brought up in the TV show have been discussed in class. Other things that I noticed from the show have been mentioned in our text books. Aside from the marketing stand point of the show I really liked how the show was set in the 1960’s. I enjoyed the costume design, and different wardrobe styles for the different characters. I liked how they had made many lines about the new secretary’s skirt being too long and how she should show more leg.
EOC Week 4-Super Bowl Commercials
Millions of people around the world watch the super bowl every year, so naturally marketing has become a big part of the yearly tradition. Companies spend millions of dollars to place their ads during the big game. Many of these ads become famous and are a great success, while others tank. One of my favorite commercials from the super bowl is the Pepsi commercial from 2008. Pepsi was introducing its new diet Pepsi max cola. The cola has ginseng in it, and is supposed to boost your energy. The commercial shows many different types of people working at their various jobs, falling asleep on the job. All these people that are falling asleep take a drink of the new diet Pepsi max and suddenly have enough energy to start dancing! The reason I like this commercial is because I feel it was a very affective advertisement. I think that the commercial is really funny, and it makes me want to try the soda! I think that is important in commercials to always focus on what you are trying to sell, and I think Pepsi did a great of this. I liked how the product was not obvious from the beginning, but then at the end of the commercial it all made sense. I think Pepsi used a great marketing approach.
Friday, January 29, 2010
EOC WEEK 3- Customer Service
There have only been a select few times when I remember actually getting great customer service. (That customer’s service that you talk about for an hour on the way home, and that you remember to mention to everyone you come in contact with over the next week) One of these times was at one of my favorite restaurants, Olive Garden.
A few years ago my mom, her friend, a couple of other girls, and I went to Las Vegas to see a Kelly Clarkson concert. Before going to the show we decided to go have dinner at Olive Garden. After being seated our waiter came to take our drink orders. Not only was he tall, dark, and handsome he was funny! His name was Julian, and we all started to get to talking to him. Come to find out that he had actually been planning on going to the same Kelly Clarkson concert we were going to go to! He proceeded to tell us that the concert had been canceled, because Kelly Clarkson had come down with a bad case of bronchitis. We were all a little disappointed about the news. None the less we had an amazing time at dinner. Julian cheered us up by his awesome customer service, and the food was great!...But that’s not the end of the story. Kelly Clarkson had to reschedule the concert for a few months in advance, so we planned on attending the up coming concert. When we drove to Las Vegas for the concert we chose to eat at the same Olive Garden, because of the great customer service we had before. When we walked inside we were greeted by a young girl. We asked her if Julian was working and if he could be our waiter. She proceeded to tell us that he actually had the night off, because he was attending the Kelly Clarkson concert!! We thought it was hilarious. We had another incredible dinner that night, and went on to see a great concert.
A few years ago my mom, her friend, a couple of other girls, and I went to Las Vegas to see a Kelly Clarkson concert. Before going to the show we decided to go have dinner at Olive Garden. After being seated our waiter came to take our drink orders. Not only was he tall, dark, and handsome he was funny! His name was Julian, and we all started to get to talking to him. Come to find out that he had actually been planning on going to the same Kelly Clarkson concert we were going to go to! He proceeded to tell us that the concert had been canceled, because Kelly Clarkson had come down with a bad case of bronchitis. We were all a little disappointed about the news. None the less we had an amazing time at dinner. Julian cheered us up by his awesome customer service, and the food was great!...But that’s not the end of the story. Kelly Clarkson had to reschedule the concert for a few months in advance, so we planned on attending the up coming concert. When we drove to Las Vegas for the concert we chose to eat at the same Olive Garden, because of the great customer service we had before. When we walked inside we were greeted by a young girl. We asked her if Julian was working and if he could be our waiter. She proceeded to tell us that he actually had the night off, because he was attending the Kelly Clarkson concert!! We thought it was hilarious. We had another incredible dinner that night, and went on to see a great concert.
Thursday, January 21, 2010
EOC WEEK 2/ Generation Y
My Generation:
I fit into the Generation Y category. I was born in 1990 so I am on the younger side of this generation. I think that I fit into the ideal of this generation very well. Some things that are said about this generation are that they can be, impatient, family oriented, inquisitive, opinionated, diverse, time managers, and have street smarts. I feel that I have some of these qualities but not all. At certain times I can be impatient, but for the most part I think I am a very patient person. I feel that I am very family oriented, and I think that is a great quality I share with other Millenial’s. Some of the other qualities stated like inquisitive, and opinionated I feel don’t describe me. I think that I am great at time managing and do have street smarts. Other things that I think make me fit into this generation perfectly is the technology I use. I like to use social networking sites like face book, and MySpace. I also like to text message more than I like to make an actual phone call! These two things alone I think put me into this generation Y category.
I fit into the Generation Y category. I was born in 1990 so I am on the younger side of this generation. I think that I fit into the ideal of this generation very well. Some things that are said about this generation are that they can be, impatient, family oriented, inquisitive, opinionated, diverse, time managers, and have street smarts. I feel that I have some of these qualities but not all. At certain times I can be impatient, but for the most part I think I am a very patient person. I feel that I am very family oriented, and I think that is a great quality I share with other Millenial’s. Some of the other qualities stated like inquisitive, and opinionated I feel don’t describe me. I think that I am great at time managing and do have street smarts. Other things that I think make me fit into this generation perfectly is the technology I use. I like to use social networking sites like face book, and MySpace. I also like to text message more than I like to make an actual phone call! These two things alone I think put me into this generation Y category.
EOC WEEK 2 / Fast Food
My Favorite Fast Food:
When I was younger my favorite fast food place to eat at was McDonalds. I remember I always loved to get Happy Meals!! My favorite thing to get in my happy meal was the chicken nuggets. I remember when I was ten or twelve, and McDonalds came out with the Mighty Kids meal and I thought it was the coolest thing ever! I could get more food in my meal, and still get a toy!
McDonalds was really the only fast food place that I remember going to a lot. There was always burger King, but it just wasn’t as good as McDonalds!
http://mcdonalds.com/
When I was younger my favorite fast food place to eat at was McDonalds. I remember I always loved to get Happy Meals!! My favorite thing to get in my happy meal was the chicken nuggets. I remember when I was ten or twelve, and McDonalds came out with the Mighty Kids meal and I thought it was the coolest thing ever! I could get more food in my meal, and still get a toy!
McDonalds was really the only fast food place that I remember going to a lot. There was always burger King, but it just wasn’t as good as McDonalds!
http://mcdonalds.com/
Thursday, January 14, 2010
EOC WEEK1/ My Voice
Ever since I was young I have had an interest in the fashion industry. Throughout high school my interest soon became a passion when I was asked to be the editor of my high schools yearbook. I had several duties that included editing copy, meeting deadlines, and photographing school events. After taking so many pictures for the yearbook I realized that it was not the being behind the camera part that I enjoyed of photography, but more the creative side that went behind making the pictures beautiful. Ever since then I have loved to Style Photo Shoots! I decided to take my passion to the next level by making it my career. I attended The Art Institute of Las Vegas, where I received my Bachelors degree in Fashion Retail Management. Within months after my graduation I opened up my own styling firm called CSC Styles. CSC Styles assists many fashion publications, celebrities, and even offers personal shopping services.
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