EOC Week 10-Volkswagen

The Volkswagen was very different from any other car in its time. It focused more on the simplicities of the car than the details. These are some facts about Volkswagen.
The idea for the Beetle came from Adolph Hitler, who while in prison in 1924 following the unsuccessful putsch on the Federal German capital. Hitler conceived of an idea to solve Germany's unemployment problem, the Government would build special roads (autobahns) for motor vehicles. He would also mass-produce a car ( the peoples car, the Volkswagen ) which the average man in the street would be able to buy. Nine years later ( February 1933 ) the Nazi party swept to power, and at the very first cabinet meeting Hitler raised the issue of the special roads. Work began on these roads in September 1933. The Design's for the Volkswagen were not finalized until 1933 and the Volkswagen finally saw the light of day in 1939, unfortunately the Second World War ceased production of the Volkswagen
The Beetle has been modified, by it's owners, so many ways that there is not enough room to show them all. The colors of the Beetle are as the colors of the rainbow. This little car has a devoted following from all over the world.

Ferdinand Porshce is the designer of the Volkswagen Beetle, which was originally called Kafer. Kafer is the German word for Beetle. When the project was originally launched, Hitler referred to it as the KdF-Wagen. KdF stands for Kraft durch Freude, which means 'Strength Through Joy'. Then it became known as the Volkswagen Type 1. Finally it was known as the lovable Volkswagen Beetle.
Between 1938 to 2003 there were 21,529,464 Beetles produced.
In 1945 the Volkswagen factory was dismantled and shipped to Britain. No British car manufacturers showed interest in the production of the Beetle, but the factory was put to use manufacturing the car for the British military. By 1946 the factory was well on it's way to mass production once again. It surpassed it's one millionth car by 1955.
In Small Wonder, Walter Henry Nelson wrote about the Beetle;
In the 1950's the rear window of Volkwagen Beetle went through two radical changes. The small oval two piece rear window was first replaced by a single oval rear window, in 1953. A larger full width rear window replaced the smaller single oval window in 1957.
In the 1960's Volkswagen Beetle sales took off. The witty ad campaigns and the reputation of the Beetle's reliability and sturdiness helped these sales boom. Today the Beetle is know as the world's best selling car design.

EOC Week 9-Mcdonalds pricing

" There would probably be little demand for a menu item that was out of the price/value range established by other items in McDonald's product line. For eaxample, a $10 burger would be well out of the price range that McDonald's customers expect for that product class." (MKTG, Lamb Hair McDaniel, pg. 291.)McDonalds claims there is no way that they could offer a $10 burger on their menu and make it profitable. I highly disagree. Although most of McDonald’s items on the menu are less than $5 I think that they would be able to incorporate this $10 burger into their menu somehow. One way I think they would be able to do this if they offered an incentive to buy this highly priced piece of meat on a bun. Maybe allowing a portion of the burger to go to some non-profit organization, would help people to reason the buying of the burger. Another way I think they could do this is use an extremely high caliber meat. If Red Robin can sell burgers for $10, so can McDonalds. The burgers just need to taste worthy of costing so much money.

EOC Week 8– My USP compared to three others

My three main competitors are Yves Saint Laurent’s La Nuit De L’ Homme, Acqua Di Gio Pour Homme by Armani, and Gucci by Gucci. All of these competitors have great USP’s. These are the three fragrance descriptions that I pulled from the competitor’s websites.
LA NUIT DE L'HOMME Eau de Toilette Spray-La Nuit de L'Homme, the new fragrance for men by Yves Saint Laurent, is a story of seduction, intensity and bold sensuality. A structure of contrasting forces. A seduction that lies half-way between restraint and abandon. Bright, masculine freshness combines with sophistication and nonchalance for a deep, mysterious and sensual fragrance. A combination of freshness, tone and comfort with notes of Cardamom, Cedar, and Coumarin. http://ysl.com/


Acqua Di Gio Pour Homme -A resolutely masculine fragrance born from the sea, the sun, the earth, and the breeze of a Mediterranean island. Transparent, aromatic, and woody in nature Aqua Di Gio Pour Homme is a contemporary expression of masculinity, in an aura of marine notes, fruits, herbs, and woods. http://armani.com/

Gucci By Gucci Pour Homme
A new signature for the modern Gucci man, Gucci by Gucci Pour Homme combines classic masculine appeal with cool, contemporary elegance. This iconic fragrance culminates both vision and tradition, encompassing Gucci's iconic, luxurious heritage. With its warm, intense scent, Gucci by Gucci Pour Homme speaks to the powerful, sensual man who embodies the brand's rich legacy. The top and the heart of this essence deliver a smooth, crisp freshness with a touch of cypress and calone. Violet and bergamot create a masculine floralcy for natural and timeless appeal. A unique heart distinguishes the scent and intensifies its character with incense, leather accord, and a subtly sweet note of tobacco. Amber lavishes the aroma with a warm embrace of longevity and depth, while black pepper adds hints of sparkling effect. The base is completed with woody layers of patchouli, cedar wood, and amyris. The sleek horse bit-adorned flacon reflects the undeniably elegant appeal that is quintessentially Gucci.
http://www.gucci.com/

My USP is my very distinctive scent. I think that it makes me very competitve in the market. " A sustainable competitive advantage is one that cannot be copied by the competition." ( MKTG, Lamb Hair Mcdaniel,pg. 21) I think that my product is so different from any other product on the market that it cannot be copied. My other competitors are offering more luxurous scents, but I think my scent is more unique and desireable.

EOC Week 7- Business Pitch

As he walks down the streets of London the women stare. What is it about this mysterious man that attracts the world to him? Is it his tall slender stature, or maybe his wild blonde hair style? There has to be something else that is attracting them to this startling young man. He walks by a group of twenty something’s, and they all catch a hint of his cologne. They are so startled they stop dead in their tracks and take a deep breath, taking in the remarkable scent that has just crossed them. Now they all want to know who this man is, and what did he happen to be wearing that drove their senses wild.

EOC WEEK 5- Super Bowl Commercials

I enjoyed many of the commercials during this year’s super bowl. I am usually drawn to the funny ones, but this year my favorite one was not the funny one out of the bunch. My favorite Ad this year was actually the Google commercial. I thought that the overall commercial was simple and it really showed how simple it was to use Google. The story of the commercial was cute too. It showed how a guy fell in love and decided to move to where his fiancé was and get married. It was showing you him searching all of these things in the Google search engine. The last thing that it had him search was how to assemble a crib. I just thought it was cute how the incorporated a love story into the Advertisement. The Google one was definitely my favorite. Another one I really liked was the Kia car commercial. I thought it was funny how it showed the toys in the back come to life and drive the car around. The funniest part was when the sock monkey went to get a tattoo and instead of getting ink it showed them stitching in an “I love Mom” onto his arm. The rest of the commercial just showed them having a really great time driving places in the car. I think it was an affective advertisement, because it showed consumers that if they bought this car that they could also have fun. I also liked the Doritos, and talking baby commercials. I think that laughter is a great way to get consumers to remember your advertisements, but I often times forget what company was putting the AD on. I think it is important to remember that brand recognition is crucial. If they remember the silly commercial will they remember what we were trying to sell?

EOC Week 4- Mad Men

I had never seen Mad Men before, and I found it very interesting. I thought it was cool how the whole show really seemed to be based around advertising. Many of the topics brought up in the TV show have been discussed in class. Other things that I noticed from the show have been mentioned in our text books. Aside from the marketing stand point of the show I really liked how the show was set in the 1960’s. I enjoyed the costume design, and different wardrobe styles for the different characters. I liked how they had made many lines about the new secretary’s skirt being too long and how she should show more leg.

EOC Week 4-Super Bowl Commercials

Millions of people around the world watch the super bowl every year, so naturally marketing has become a big part of the yearly tradition. Companies spend millions of dollars to place their ads during the big game. Many of these ads become famous and are a great success, while others tank. One of my favorite commercials from the super bowl is the Pepsi commercial from 2008. Pepsi was introducing its new diet Pepsi max cola. The cola has ginseng in it, and is supposed to boost your energy. The commercial shows many different types of people working at their various jobs, falling asleep on the job. All these people that are falling asleep take a drink of the new diet Pepsi max and suddenly have enough energy to start dancing! The reason I like this commercial is because I feel it was a very affective advertisement. I think that the commercial is really funny, and it makes me want to try the soda! I think that is important in commercials to always focus on what you are trying to sell, and I think Pepsi did a great of this. I liked how the product was not obvious from the beginning, but then at the end of the commercial it all made sense. I think Pepsi used a great marketing approach.

EOC WEEK 3- Customer Service

There have only been a select few times when I remember actually getting great customer service. (That customer’s service that you talk about for an hour on the way home, and that you remember to mention to everyone you come in contact with over the next week) One of these times was at one of my favorite restaurants, Olive Garden.
A few years ago my mom, her friend, a couple of other girls, and I went to Las Vegas to see a Kelly Clarkson concert. Before going to the show we decided to go have dinner at Olive Garden. After being seated our waiter came to take our drink orders. Not only was he tall, dark, and handsome he was funny! His name was Julian, and we all started to get to talking to him. Come to find out that he had actually been planning on going to the same Kelly Clarkson concert we were going to go to! He proceeded to tell us that the concert had been canceled, because Kelly Clarkson had come down with a bad case of bronchitis. We were all a little disappointed about the news. None the less we had an amazing time at dinner. Julian cheered us up by his awesome customer service, and the food was great!...But that’s not the end of the story. Kelly Clarkson had to reschedule the concert for a few months in advance, so we planned on attending the up coming concert. When we drove to Las Vegas for the concert we chose to eat at the same Olive Garden, because of the great customer service we had before. When we walked inside we were greeted by a young girl. We asked her if Julian was working and if he could be our waiter. She proceeded to tell us that he actually had the night off, because he was attending the Kelly Clarkson concert!! We thought it was hilarious. We had another incredible dinner that night, and went on to see a great concert.

EOC WEEK 2/ Generation Y

My Generation:
I fit into the Generation Y category. I was born in 1990 so I am on the younger side of this generation. I think that I fit into the ideal of this generation very well. Some things that are said about this generation are that they can be, impatient, family oriented, inquisitive, opinionated, diverse, time managers, and have street smarts. I feel that I have some of these qualities but not all. At certain times I can be impatient, but for the most part I think I am a very patient person. I feel that I am very family oriented, and I think that is a great quality I share with other Millenial’s. Some of the other qualities stated like inquisitive, and opinionated I feel don’t describe me. I think that I am great at time managing and do have street smarts. Other things that I think make me fit into this generation perfectly is the technology I use. I like to use social networking sites like face book, and MySpace. I also like to text message more than I like to make an actual phone call! These two things alone I think put me into this generation Y category.

EOC WEEK 2 / Fast Food

My Favorite Fast Food:
When I was younger my favorite fast food place to eat at was McDonalds. I remember I always loved to get Happy Meals!! My favorite thing to get in my happy meal was the chicken nuggets. I remember when I was ten or twelve, and McDonalds came out with the Mighty Kids meal and I thought it was the coolest thing ever! I could get more food in my meal, and still get a toy!
McDonalds was really the only fast food place that I remember going to a lot. There was always burger King, but it just wasn’t as good as McDonalds!
http://mcdonalds.com/

EOC WEEK1/ My Voice

Ever since I was young I have had an interest in the fashion industry. Throughout high school my interest soon became a passion when I was asked to be the editor of my high schools yearbook. I had several duties that included editing copy, meeting deadlines, and photographing school events. After taking so many pictures for the yearbook I realized that it was not the being behind the camera part that I enjoyed of photography, but more the creative side that went behind making the pictures beautiful. Ever since then I have loved to Style Photo Shoots! I decided to take my passion to the next level by making it my career. I attended The Art Institute of Las Vegas, where I received my Bachelors degree in Fashion Retail Management. Within months after my graduation I opened up my own styling firm called CSC Styles. CSC Styles assists many fashion publications, celebrities, and even offers personal shopping services.