Business Marketing Objectives

Some of " Dark Fogs" marketing objectives are to:
- Be recognized more as a top compeitor through increased sales and awarness of our product
- Gain more market share within our target market compared to our competitors
- Have successful advertsing campaigns measured by increases in sales
- Start forming a sense of brand recognition with our customers
- Begin to create long-term relationships with our clients through great customer service, which can be measured by client data books
- Offer our customers a delightful quality insured product
- Double sales of cologne in the second year
-Be known as a company that has great ethics. " Ethics refers to the moral principle or value that generally govern the conduct of an individual or a group." ( MKTG, Lamb Hair McDaniel, pg, 30)