My three main competitors are Yves Saint Laurent’s La Nuit De L’ Homme, Acqua Di Gio Pour Homme by Armani, and Gucci by Gucci. All of these competitors have great USP’s. These are the three fragrance descriptions that I pulled from the competitor’s websites.
LA NUIT DE L'HOMME Eau de Toilette Spray-La Nuit de L'Homme, the new fragrance for men by Yves Saint Laurent, is a story of seduction, intensity and bold sensuality. A structure of contrasting forces. A seduction that lies half-way between restraint and abandon. Bright, masculine freshness combines with sophistication and nonchalance for a deep, mysterious and sensual fragrance. A combination of freshness, tone and comfort with notes of Cardamom, Cedar, and Coumarin. http://ysl.com/
Acqua Di Gio Pour Homme -A resolutely masculine fragrance born from the sea, the sun, the earth, and the breeze of a Mediterranean island. Transparent, aromatic, and woody in nature Aqua Di Gio Pour Homme is a contemporary expression of masculinity, in an aura of marine notes, fruits, herbs, and woods. http://armani.com/
Gucci By Gucci Pour Homme
A new signature for the modern Gucci man, Gucci by Gucci Pour Homme combines classic masculine appeal with cool, contemporary elegance. This iconic fragrance culminates both vision and tradition, encompassing Gucci's iconic, luxurious heritage. With its warm, intense scent, Gucci by Gucci Pour Homme speaks to the powerful, sensual man who embodies the brand's rich legacy. The top and the heart of this essence deliver a smooth, crisp freshness with a touch of cypress and calone. Violet and bergamot create a masculine floralcy for natural and timeless appeal. A unique heart distinguishes the scent and intensifies its character with incense, leather accord, and a subtly sweet note of tobacco. Amber lavishes the aroma with a warm embrace of longevity and depth, while black pepper adds hints of sparkling effect. The base is completed with woody layers of patchouli, cedar wood, and amyris. The sleek horse bit-adorned flacon reflects the undeniably elegant appeal that is quintessentially Gucci.
http://www.gucci.com/
My USP is my very distinctive scent. I think that it makes me very competitve in the market. " A sustainable competitive advantage is one that cannot be copied by the competition." ( MKTG, Lamb Hair Mcdaniel,pg. 21) I think that my product is so different from any other product on the market that it cannot be copied. My other competitors are offering more luxurous scents, but I think my scent is more unique and desireable.
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