Implementation Evaluation and Control

" Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives."(MKTG Lamb Hair McDaniel, pg. 26)
The "Dark Fog" company will be implenmenting our marketing plan from a top down approach. Management at top will ensure that goals and procedures are being met. From there they will assign different duties to the people under them to help implement these plans.
After the plan has been implemented we will be evaluating it . "Evaluation entails gauging the extent to which marketing objectives have been achieved during the specifed time period." ( MKTG Lamb Hair McDaniel, pg.26) We will be controlling this with our marketing audit, " through a systematic, periodic, evaluation of the objectives, strategies, structure, and performance of the marketing organization. " ( MKTG Lamb Hair McDaniel, pg.27). This audit will help managent to find problems in the plan and be able to revise them as soon as possible.